Peach Prime Consultancy provides 3D projection mapping design and consultancy services for government bodies, tourism authorities, cultural institutions, hospitality groups, and event organisers planning projection mapping shows for heritage monuments, public plazas, building facades, museum environments, theme parks, and branded events. We cover the full scope of projection mapping consultancy from narrative concept and show design through to technical projection planning, AV integration, content scripting, and show programming coordination.
Projection mapping is one of the most visually powerful tools available for transforming static built environments into dynamic, storytelling canvases. When designed and executed well, a projection mapping show on a heritage monument or public building creates a public spectacle that draws large audiences, generates substantial social media reach, and redefines the cultural and experiential identity of a public space. Peach Prime has delivered projection mapping installations at significant public landmarks including Mahakal Lok in Ujjain, children’s museums in Nashik and Kota, and other cultural institutions, building practical experience of both the creative and technical demands of high-impact projection mapping projects.
3D projection mapping is a visual technology that uses specialised projectors and software to project animated or video content precisely onto three-dimensional surfaces, transforming those surfaces into dynamic visual canvases. Unlike standard screen projection, projection mapping accounts for the shape, texture, and geometry of the projection surface, warping and adapting the projected content so that it appears to conform perfectly to the physical contours of the surface it is projected onto.
The result is that a building facade, a sculpture, a stage set, or any other three-dimensional surface can appear to move, transform, shatter, dissolve, or come alive with animated content that respects and plays with its physical geometry. A heritage monument can appear to be carved by animated water, overgrown by animated foliage, or transformed into a sequence of historical scenes. A museum exhibit object can appear to tell its own story through animated content that maps precisely to its surface. A theme park castle can appear to be struck by lightning or engulfed in animated fire during a night show.
The technical process involves three stages: first, a precise three-dimensional scan or survey of the projection surface is created; second, content is designed and produced specifically for that surface geometry using projection mapping software; third, projectors are positioned and calibrated to deliver the content onto the surface with pixel-accurate alignment. The complexity of the process increases with the irregularity of the projection surface, the number of projectors required to cover it, and the precision of alignment demanded by the content design.
Peach Prime delivers projection mapping consultancy across three core service areas that together produce a complete projection mapping show from narrative concept to commissioned installation.
Facade Mapping | Facade mapping is the application of 3D projection mapping to building exteriors, monument surfaces, and architectural structures. We design facade mapping shows for heritage monuments, civic buildings, temple and religious architecture, resort and hotel facades, and purpose-built projection mapping structures. Facade mapping design covers show narrative and content scripting, surface geometry survey coordination, projector placement and specification, content production brief, and show control and programming. Our executed facade mapping projects include the Mahakal Lok Corridor in Ujjain and children’s museum facade installations. |
Visual Projection | Visual projection covers the application of projection mapping to interior surfaces, museum exhibit objects, sculptural installations, and themed environments. Interior projection mapping is used extensively in museum exhibit design to animate objects and interpretive content, in theme park dark rides to create dynamic scenic environments, and in immersive experience venues to create room-scale visual environments. We design visual projection systems for all of these contexts, covering projector specification, throw distance and lens selection, surface preparation requirements, and content brief production. |
AV Integration | Projection mapping shows are not standalone visual experiences: they are synchronised AV productions in which the visual content is aligned precisely with a designed spatial audio track, controlled lighting effects, and in some cases pyrotechnics, water features, or other physical show elements. AV integration design covers the show control system architecture that synchronises all these elements, the audio system design including speaker placement, amplification, and spatial audio configuration, the lighting control integration, and the triggering and automation logic that runs the complete show. Peach Prime coordinates all AV integration design with the appointed AV contractor to ensure the technical system matches the creative intent of the show. |
Our projection mapping process follows six structured phases from show concept through to final commissioning and handover. Each phase has defined deliverables that ensure the creative vision and technical execution remain aligned throughout.
Phase | What We Deliver |
Phase 1 Site Survey and Show Brief | We begin with a detailed site survey of the projection surface, documenting the geometry, dimensions, surface texture, ambient light conditions, and viewing audience positions. We also develop the show brief with the client, defining the narrative or thematic content of the show, the intended emotional experience, the duration and loop structure, the audio strategy, and any synchronisation requirements with physical show elements such as fountains, lighting, or pyrotechnics. |
Phase 2 Show Concept and Content Scripting | We develop the show concept and content script, defining the sequence of visual scenes, the narrative arc of the show, the transition logic between scenes, and the visual language and aesthetic of the content. The content script is a detailed scene-by-scene breakdown of the show that serves as the creative brief for the appointed content production studio. We also produce a show storyboard presenting the key visual moments of the show across the mapped surfaces. |
Phase 3 Projection System Design | We design the projection system for the show, specifying projector models, placement positions, throw distances, lens types, overlap zones for edge blending, projector housing and weatherproofing requirements for outdoor installations, power supply infrastructure, and cable routing. The projection system design is produced as a technical drawing set and equipment specification document used to procure projection hardware and coordinate with the civil or structural team for projector mounting infrastructure. |
Phase 4 AV Integration and Show Control Design | We produce the AV integration design covering the show control system architecture, audio system design, lighting control integration, and synchronisation logic. This phase defines how every technical element of the show is connected, triggered, and monitored. The show control design is the technical blueprint issued to the appointed AV integration contractor. |
Phase 5 Content Production Coordination | We coordinate with the appointed content production studio throughout the content creation process, reviewing work-in-progress content against the approved concept script and show storyboard, providing feedback on surface mapping accuracy and visual alignment with the projection surface geometry, and approving final content deliverables before the installation phase begins. Content production is typically the longest lead-time phase of a projection mapping project and must begin as early as possible in the project timeline. |
Phase 6 Installation, Calibration, and Commissioning | We oversee the installation and calibration of the projection system, reviewing hardware installation against the technical design, supervising projector alignment and edge blending calibration, coordinating content loading and playback testing, and conducting the full show run-through review before the commissioned show is handed over to the client. For outdoor permanent installations, we also review weatherproofing, maintenance access provisions, and remote monitoring systems. |
Executed show experience at major landmarks: Peach Prime has designed and delivered projection mapping shows at nationally significant public landmarks including the Mahakal Lok Corridor in Ujjain. This executed experience gives us a practical understanding of the specific challenges of projection mapping at heritage sites: managing ambient light competition, working within heritage conservation constraints, coordinating with government and religious authorities, and designing shows that are culturally resonant rather than simply technically impressive.
Narrative before technology: The most common failure mode of a projection mapping commission is a technically competent show that audiences watch once and do not return to see again because the content is visually impressive but emotionally empty. Peach Prime begins every projection mapping project with a narrative content script before a single projector is specified, ensuring the show has a story that creates an emotional experience visitors want to return to and share.
Technical system design that matches the creative intent: Many projection mapping projects suffer from a disconnect between the creative concept and the technical execution because the creative team and the technical team work in sequence rather than simultaneously. Peach Prime develops the creative concept and technical system design in parallel, ensuring projector placement, brightness levels, throw distances, and edge blending zones are designed around the content requirements rather than constraining them after the fact.
Content production coordination across the full production lifecycle: Content production for a projection mapping show involves multiple review and revision cycles between the content studio and the technical team. Without structured coordination, content is delivered that does not map correctly to the projection surface, requiring expensive last-minute revisions. Peach Prime manages the content production coordination process from brief to final delivery, ensuring content meets technical specifications before the installation phase begins.
What is 3D projection mapping?
3D projection mapping is a visual technology that projects animated or video content precisely onto three-dimensional surfaces such as building facades, sculptures, monument walls, or any other physical object, making those surfaces appear to move, transform, or come alive with visual content. Unlike standard flat-screen projection, projection mapping software warps and adapts the projected content to conform exactly to the geometry of the physical surface, so that the imagery appears perfectly aligned with the physical contours of the structure it is projected onto. The result can make a static building appear to shatter, transform, flow with water, or tell an animated story.
What does projection mapping consultancy from Peach Prime include?
Projection mapping consultancy from Peach Prime covers the full scope from show concept through to technical commissioning. The service includes site survey and show brief development, show concept and content scripting, projection system design covering projector specification and placement, AV integration and show control design, content production coordination with the appointed studio, and installation oversight and commissioning. The outputs are the documents required to procure projection hardware, appoint an AV integration contractor, and brief a content production studio.
What surfaces can projection mapping be applied to?
Projection mapping can be applied to any surface that can receive projected light and has a stable physical geometry that can be surveyed and mapped. Common surfaces include building and monument facades of stone, brick, concrete, or rendered finish, sculptural installations and decorative architectural features, water screens and mist curtains, purpose-built geometric projection structures, museum exhibit objects, and interior architectural surfaces including curved ceilings and irregular walls. The quality of the mapping result depends on the surface texture, reflectivity, colour, and the stability of ambient light conditions.
How many projectors are needed for a projection mapping show?
The number of projectors required for a projection mapping show depends on the size of the projection surface, the required brightness level, the throw distance from projector position to surface, and the degree of surface complexity requiring edge blending between adjacent projectors. A small interior projection mapping installation of 5 to 10 metres wide may require 1 to 3 projectors. A medium-scale facade mapping show on a building of 20 to 40 metres width typically requires 4 to 8 projectors. Large-scale shows on major monument facades may require 10 to 20 or more projectors. Peach Prime determines the projector count as part of the projection system design phase.
Can projection mapping be used outdoors in all weather conditions?
Outdoor projection mapping installations require projectors housed in weatherproof enclosures rated for the environmental conditions of the installation location. Projectors can operate in rain and humidity when properly housed, but projected image quality is affected by fog, heavy rain, and very high ambient light conditions such as direct sunlight. Permanent outdoor projection mapping shows are therefore typically scheduled for evening operation when ambient light is low and weather interference is most manageable. Peach Prime specifies appropriate projector housing, weatherproofing, and scheduling recommendations for all outdoor projection mapping projects.
What is the difference between projection mapping and a standard LED screen display?
An LED screen is a self-illuminating display panel that produces its own light and is viewed directly by the audience. Projection mapping uses external projectors to cast light onto a pre-existing surface, transforming that surface into a display canvas. LED screens produce higher brightness and are easier to operate and maintain, but they cannot conform to the irregular geometry of a building facade or heritage monument and their modular panel construction creates visible seams. Projection mapping can cover surfaces of any size and shape, creates a seamless visual field across complex geometry, and preserves the physical character of the surface it is projected onto, making it the appropriate choice for architectural and heritage surface applications.