What Topgolf, Flight Club, Puttshack and CAMP Teach Operators About Social Gaming
Blogs The last decade has seen a new category of entertainment venue take shape. Competitive socialising, as the UK trade press calls it. Eatertainment, as the US calls it. Social gaming, as most of the rest of the world now says. Four brands sit at the front of the conversation. Topgolf. Flight Club. Puttshack. […]
Three Low Cost Ideas to Increase Dwell Time Without New Equipment
Blogs Longer visits sit at the heart of every healthy family entertainment centre. More time inside the venue means more food, more replay, more add on spend and better word of mouth. Shorter visits mean the opposite, and no amount of marketing fixes that. The common instinct is to buy more equipment. But most […]
Experience Led FEC Design vs the Equipment First Model
Blogs There are two ways to plan a family entertainment centre, and they produce two very different venues. The first starts with the equipment catalogue. The second starts with the group and the whole visit. The equipment can be exactly the same in both cases. What changes is the order of decisions, and the […]
The Five Drivers of Dwell Time at a Family Entertainment Centre
Blogs Dwell time is the quiet metric that decides whether a family entertainment centre makes money. It is the time a guest spends inside your venue once they have paid to enter. Longer stays bring more food, more replay, more spend per head and better word of mouth. Shorter stays bring the opposite, and […]